Category Archives: selling

Behind every want is a “need”

When I worked at the gym the key was to find their “Achilles heal”. That one thing that drove them down to the gym to “try it out”. Now every purchase there will be both a “want” and a “need”. … Continue reading

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The bridge.

When trying to expose needs there always seems to be a bridge question close by. The greater the need the greater their weakness. The greater the weakness the more vulnerable the prospect is to the salesman. Thus the prospect will try … Continue reading

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Wow, try this!

We’ll, I’ve covered a lot about sales in my 80 (plus) blogs. Some good and some not so great. Some written well, and some well… just written. My idea was to prepare the Christian person for sales and use scripture to … Continue reading

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Simply, the best.

Acts 26:24 “Now as he thus made his defense, Festus said with a loud voice, “Paul, you are beside yourself! Much learning is driving you mad!” Ok, maybe I have done too much studying about sales and ‘call me crazy,’ … Continue reading

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Who’s side are you on?

I have noticed one very important flaw in selling. We can’t please all the people all the time. So, who’s side do we choose? Jesus tells us to love our neighbors and our enemies? But if you sell first considering … Continue reading

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The sale ends today!

Salespeople are always looking for that ‘magical’ thing to say that will get the prospect to buy. But think about, you must first prove that you are cheaper in price than all your competition, or you are better in quality. And … Continue reading

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Selling or Telling?

When you sell, the average presentation needs to be only about 5 uninterrupted minutes. The rest of the time you should be talking about the prospect and his needs. Telling builds value but selling uncovers needs. When the Titanic ran … Continue reading

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